Oura, maker of a well being monitoring ring, introduced a partnership with contraception app Pure Cycles to make use of its wearable to watch physique temperature adjustments.
Customers will be capable to sync temperature knowledge recorded from the Oura Ring into the Pure Cycles app as a substitute of taking their temperature manually every morning. Pure Cycles, which obtained FDA De Novo clearance in 2018, makes use of temperature knowledge and menstrual cycle info to find out a consumer’s fertile window and stop being pregnant.
The Swedish firm additionally obtained the regulatory inexperienced mild final yr to make use of third-party thermometers as part of its system to find out fertility. The submitting particularly talked about the Oura Ring.
“We have now been actively engaged on delivering a seamless measuring expertise for our customers and we had been thrilled once we obtained FDA clearance to make use of the Oura Ring with our algorithm,” Pure Cycles cofounder and CEO Elina Berglund Scherwitzl stated in a press release. “We’re proud to formally launch this partnership and work alongside an organization that’s equally dedicated to delivering superior well being instruments to girls at a time when it has by no means been extra necessary. With the assistance of Oura knowledge, Pure Cycles is powering the way forward for contraception.”
THE LARGER TREND
Berglund Scherwitzl, a former particle physicist, based Pure Cycles together with her husband in 2013. The app obtained a European CE mark in 2017.
Nevertheless, the corporate hit just a few snags shortly after its European certification. In 2018, the U.Ok.’s Promoting Requirements Authority discovered a Fb advert that described Pure Cycles as a “extremely correct contraceptive app” and a “clinically examined various to contraception strategies” was deceptive after the company obtained complaints. Pure Cycles stated it eliminated the advert after it ran for about 4 weeks, and it revered the ASA’s determination.
It additionally confronted an investigation by the Swedish Medical Merchandise Company after a Stockholm hospital discovered 37 out of 668 sufferers searching for an abortion throughout September and December 2017 had been utilizing the app for contraception. The company later decided the speed of unplanned pregnancies is in step with the product’s reported effectiveness.
In the meantime, Oura launched the most recent model of its wearable, the Oura Ring Technology 3, in October. Although the corporate did not launch particulars, it raised an “oversubscribed” funding spherical earlier this yr that bumped its valuation to $2.55 billion. Oura had beforehand scored $100 million in Sequence C financing in Could 2021.
Clue additionally gives a contraception app, which obtained FDA 510(okay) clearance final yr. Not like Pure Cycles’ app, it solely makes use of interval begin dates to find out fertility.