Social Sciences, Vol. 11, Pages 341: Casual Studying with a Gender Perspective Transmitted by Influencers by Content material on YouTube and Instagram in Spain
Social Sciences doi: 10.3390/socsci11080341
The wrestle for gender equality is predicated on figuring out, understanding, and eradicating the causes of inequality. Digital media are and have all the time been ruled by males and, as a consequence, have develop into one other instrument of patriarchy. This text analyses the content material created on YouTube and Instagram by 4 of the most well-liked influencers in Spain in an effort to look at the presence of stereotypes and gender roles, the usage of sexist or inclusive language, and the influencers&rsquo; degree of social engagement on points associated to gender equality. A content material evaluation method utilizing ATLAS.ti 8 software program was chosen, as this methodology gives details about the sender of the message because the properly the message itself and its impression. The findings of the evaluation present that influencers transmit sexist roles and stereotypes, use non-inclusive language, and exhibit no social engagement on questions of gender inequality. The examine concludes by highlighting the significance of cyberfeminism as a method of selling gender equality on-line.