Final evening’s Love Island finale capped off a powerful season for the stalwart ITV2 format with a peak of three.4M, the very best viewers since 2019.
The 90-minute prolonged closing averaged 3M, as fan favorites Davide and Ekin-Su had been topped winners. The sequence averaged 2.7M throughout its eight-week run, one other three-year-high.
ITV additionally mentioned views to VoD participant ITV Hub, which is quickly to get replaced by ITVX, had been at a file 250M throughout the entire eighth season.
Identified for troubling responsibility of care points previously, the present has principally been obtained effectively however ITV did obtain complaints from Ladies’s Help about “misogynistic and controlling habits” exhibited by among the male contestants.
ITV additionally used the finale to tease the information that it has commissioned a brand new season of Massive Brother, 4 years after it was cancelled by Paramount-owned Channel 5.
There may even be two seasons of Love Island subsequent yr, one within the winter and one in the summertime, that means an enormous yr for actuality TV on the industrial broadcaster because it makes an attempt to make a hit out of ITVX.